Marketing Visitor Attractions
Even before the creation of The Jorvik Viking Centre, the highly imaginative parent Company - York Archaeological Trust, recognised the potential of PR to raise the profile of its Coppergate Excavations into a worldwide phenomena. Making what could have been dry and dusty scientific data interesting became something of a speciality and got the Trust, its dig and then new Jorvik Viking Centre worldwide publicity, so much so that Jorvik was the subject of a trivial pursuits question at one time!!
Once Jorvik was up and running, the tiny marketing budgets were hugely extended annually by successive teams of PR staff ,devising stories, and effectively selling these to the media.
Too few small/medium visitor attractions realise the power of PR as a way to greatly extend tiny marketing budgets. But it takes creativity, imagination and lateral thinking to turn ordinary things into PR angles, something Richard Kemp has been doing for a long time in the visitor attractions he has managed.
To bring these skills to wider use Richard Kemp also formed BIGMOUTHpr, and has been practising on other subject matters, getting non-historical companies and subjects in the news.
If you'd like to discuss ways of getting your visitor attraction more exposure, arousing more public attention, more column inches, and more visitors thus, please contact Richard Kemp at:
or see the website at
or phone 0781 4919733.
BIGMOUTHpr - tell the world about it!!